This year, VivaTech was again the place to be for innovation makers: with over 124,000 visitors, 13,000 start-ups and 3,300 investors present, prestigious speakers such as Jack Ma or Emmanuel Macron and renowned guests such as Usain Bolt, the event attracts more business actors and brings more opportunities every year.
For the fourth year, Unibail-Rodamco-Westfield was present at the event, but this edition was very special as it was the first time the Group could showcase its vision and ambition since Westfield joined the Group in June 2018. It was the opportunity to involve teams to foster the culture of innovation internally, to connect with the innovation ecosystem and to meet potential business partners.
A fully branded pop-up destination
Unibail-Rodamco-Westfield’s booth was designed as a pop-up destination to experience how we reinvent being together. To showcase this we had three areas of discovery: