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About

URW Lab is Unibail-Rodamco-Westfield’s innovation platform.

Launched in 2012, URW Lab organizes and accelerates innovation within the Group and ensures that promising ideas receive the dedicated resources they deserve.

Featured on urwlab.com

  • Proof of concept: Westfield Les Quatre Temps & Westfield La Part-Dieu partner with WhatRocks™ to test “Drive to store for Good” November 4, 2021
  • Delivery: innovative initiatives launched in URW shopping centres September 9, 2021
  • Trends: the boom of the second-hand apparel market September 2, 2021
  • La Part-Dieu Rooftop: the ultimate new experience venue July 29, 2021

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