URW Link, Unibail-Rodamco-Westfield’s open innovation platform, is delighted to announce the deployment of Too Good To Go solution in France after a successful POC of 4 months
Extension of the partnership following a successful test phase in Euralille
On October 16th, for World Food Day, Unibail-Rodamco-Westfield announced that Too Good To Go solution would be deployed in 18 shopping centres1 all over France by the end of the first quarter of 2019. This decision follows a Proof of Concept (POC) that was initiated in June 2018 in Euralille.
URW Link, Unibail-Rodamco-Westfield’s open innovation platform, was convinced by the concept of Too Good To Go that enables professional food sellers (bakeries, sandwich bars, coffee shops and other food retailers…) to sell their unsold food on their smartphone application at a discount price for consumers, instead of wasting it. After studying the solution more in depth, it was seen as a way to address the issue of waste management and strengthen URW’s circular economy partnerships. So URW Link decided to launch a test phase: the POC was live in less than 2 months and 4 months later, results were very positive: more than 2,000 meals were saved, equivalent to 4.3 tons of CO2 saved. Thanks to this national deployment, URW expects to save at least 50,000 meals by the end of 2019.
The successful test led in Euralille convinced us to extend the service to other shopping centres of the Group. This initiative, endorsed by retailers, clients and our teams, shows Unibail-Rodamco-Westfield’s will to invent the shopping centres of tomorrow, by making them more attractive and more sustainable thanks to innovationJulie Villet
A partnership aligned with Unibail-Rodamco-Westfield’s strategy of “Better Places 2030”
Through this partnership, URW Link seeks to keep establishing long-term relationships with fast-growing innovative startups and contribute to their development. This collaboration is in line with Unibail-Rodamco-Westfield’s programme Better Places 2030 that aims at reducing by 50% the Group’s carbon footprint by 2030. Too Good To Go has become an important partner that can contribute to creating the retail of tomorrow, encouraging more responsible and sustainable behaviors from both retailers and consumers.
We are delighted to see that the fight against food waste brings many actors together. Rethinking the way we will eat tomorrow also means rethinking our habits, and all together we can make a difference. Our partnership with Unibail-Rodamco-Westfield proves that collective action is efficient to save unsold food from waste and to reach an ever-growing audience.Lucie Basch
1 Carré Sénart, Les 4 Temps, Le Cnit, La Toison d’Or, La Part-Dieu, Vélizy 2, Rosny 2, Forum des Halles, Polygone Riviera, Villeneuve 2, Alma, Le Carrousel Du Louvre, Confluence, Parly 2, So Ouest, Les Boutiques du Palais, Ulis 2, et Euralille
About Too Good To Go :
Too Good To Go is the application that allows every one to get involved in the fight against food waste by putting in contact food sellers and citizens in order to save their surplus food at the end of the day. A few figures :
- Available all over France
- More than 3 million downloads and 4,500 stores partners
- In total, more than 2.5 million meals rescued since its launch 2 years ago
- Internationally, Too Good To Go is present in 9 countries amounting to 7 million meals saved
Beyond the application, Too Good To Go is a real food waste movement. Its first battle? Expiration dates! Too Good To Go has launched a petition to ask industrials to change the wording of the dates of minimum durability with “best before… but still good after”, on all the concerned products.