Near 130 applications. 32 preselected startups. 20 hours of pitches and intense debates. I present the semifinals of UR Link Season 2 which took place during 2 days at the Mixer, the new innovation center located at headquarters. Let’s discover the 10 startups which got through to the final.

The happy few are Transaction Connect (loyalty program through credit cards), Tryon Environment (biowaste methanation), Sous les fraises (innovative urban farming), Merito (temp jobs recruitment for retail), Welp (mutual assistance community), Spoon (creator of the eponymous robot), Karos (urban carsharing), Geev (object donation community), Easycrowd (crowdsourcing platform) and Kairos (cookies in real world).

On Friday 21st, these 10 startups will pitch in front of chosen experts and Unibail-Rodamco’s management board. Eventually, 5 startups will join UR Link acceleration program for business.

Congrats and good luck to them!