During the Winter Sales, the shopping centres Les 4 Temps, Aéroville, Carrésénart, Forum des Halles, Parly 2, Rosny 2, So Ouest and Vélizy 2 feature an entirely new service: the Size Machine, a cutting-edge body scanner which analyses the morphology of buyers and help them determine their size for different brands. In no more than 30 seconds, shoppers can know their exact body measurements.
On January 11th, 1’th and 15th 2017, guests of Unibail’s malls were invited to test a new cutting-edge technology service: a body scanner which calculates exactly the body measurements of buyers, to help them gain time in the winter sales rush. The Size Machine revolutionises shopping and puts an end to long queues at fitting rooms.
How does it work ? A receptionist invites participants to remove their jackets and sweaters, noting that measurements are more accurate when they wear adjusted clothes. Once guests are in the machine, standing on a rotary table, hands in the air horizontally, the body scan can start. In no more than 30 seconds, with precise calculations, the machine determines the body measurements of the guests and generates a 3D model showing the figures and the morphology of participants.
When the scan ends, a technical form is handed out to each participant, with the precise measurements of their waist, breast and hips, and the details on their morphology (A, H, O, V, X and 8 for women, and H, V, O and A for men). The document shows what style is best for each morphology.
Guests also get recommendations on the type of accessories they can choose to enhance their style and their silhouette. And, last but not least, the machine determines the item of clothing you absolutely need to have in your wardrobe!
It is a known fact that you are a different size in every store according to the brand. This can become very annoying when you go to the fitting room with a bunch of clothes and nothing is actually right… Thanks to the size guide participants get when using the scanner, they can also identify their actual size in some of the brands the shopping centre hosts.
With the size-machine, Unibail-Rodamco innovates again, building tomorrow’s shopping centre, improving customer’s experience and making the shopping experience more and more seamless.