contact@urlab.eu
Facebook
Twitter
LinkedIn
URWLab full white
  • Home
  • News
  • Missions
  • URW Link
  • Contact
flag
flag
Size Machine

The Size-Machine in Unibail Centres

February 13, 2017URW LabHome Featured

With the Size-Machine, Unibail-Rodamco Puts an End to Endless Queues at Fitting Rooms

By UR Lab Team

Feb 13, 2017

Size Machine

During the Winter Sales, the shopping centres Les 4 Temps, Aéroville, Carrésénart, Forum des Halles, Parly 2, Rosny 2, So Ouest and Vélizy 2 feature an entirely new service: the Size Machine, a cutting-edge body scanner which analyses the morphology of buyers and help them determine their size for different brands. In no more than 30 seconds, shoppers can know their exact body measurements.

On January 11th, 1’th and 15th 2017, guests of Unibail’s malls were invited to test a new cutting-edge technology service: a body scanner which calculates exactly the body measurements of buyers, to help them gain time in the winter sales rush. The Size Machine revolutionises shopping and puts an end to long queues at fitting rooms.

How does it work ? A receptionist invites participants to remove their jackets and sweaters, noting that measurements are more accurate when they wear adjusted clothes. Once guests are in the machine, standing on a rotary table, hands in the air horizontally, the body scan can start. In no more than 30 seconds, with precise calculations, the machine determines the body measurements of the guests and generates a 3D model showing the figures and the morphology of participants.

When the scan ends, a technical form is handed out to each participant, with the precise measurements of their waist, breast and hips, and the details on their morphology (A, H, O, V, X and 8 for women, and H, V, O and A for men). The document shows what style is best for each morphology.

Guests also get recommendations on the type of accessories they can choose to enhance their style and their silhouette. And, last but not least, the machine determines the item of clothing you absolutely need to have in your wardrobe!

It is a known fact that you are a different size in every store according to the brand. This can become very annoying when you go to the fitting room with a bunch of clothes and nothing is actually right… Thanks to the size guide participants get when using the scanner, they can also identify their actual size in some of the brands the shopping centre hosts.

With the size-machine, Unibail-Rodamco innovates again, building tomorrow’s shopping centre, improving customer’s experience and making the shopping experience more and more seamless.

Tags: Future of Retail, Size machine, Unibail-Rodamco
Previous post Dress in the City, soon in Unibail’s Shopping Centres Next post UR Link looks to European development

About

URW Lab is Unibail-Rodamco-Westfield’s innovation platform.

Launched in 2012, URW Lab organizes and accelerates innovation within the Group and ensures that promising ideas receive the dedicated resources they deserve.

Featured on urwlab.com

  • Proof of concept: Westfield Les Quatre Temps & Westfield La Part-Dieu partner with WhatRocks™ to test “Drive to store for Good” November 4, 2021
  • Delivery: innovative initiatives launched in URW shopping centres September 9, 2021
  • Trends: the boom of the second-hand apparel market September 2, 2021
  • La Part-Dieu Rooftop: the ultimate new experience venue July 29, 2021

Search

7 Place du Chancelier Adenauer, 75016 Paris

Privacy policyLegal
© 2018 All rights reserved.

URW LAB uses cookies on its website for statistical purposes as well as third-party cookies generated by social network sharing buttons.
By continuing to browse this site, you agree to the use of cookies.
For further information about cookies please read further on section “how to manage the use of cookies” by clicking here

More