contact@urlab.eu
Facebook
Twitter
LinkedIn
URWLab full white
  • Home
  • News
  • Missions
  • URW Link
  • The Mixer
  • Contact
flag
flag

“Reverse shop”: 9 French shopping centres take action with the French Red Cross

September 23, 2020URW LabHome Featured

“Reverse shop”: 9 French shopping centres take action with the French Red Cross

URW Lab

Sep 23, 2020

From September 2 to October 31, Unibail-Rodamco-Westfield hosts the French Red Cross solidarity initiative of “Reverse Shop” (“Boutique Inversée”) in 9 of its French shopping centers for a new clothing collection experience.

An innovative concept of charity store: the “Reverse Shop”.

Back in 2019, a pop-up operated by the French Red Cross was set up for ten days in the heart of Westfield Vélizy 2. The principle was simple: the store was empty at the opening every morning and throughout the day, it was filled up with the items of clothing donated by visitors. Thanks to this “Reverse Shop” concept, the French Red Cross was able to collect 6 tons of textiles (clothing, shoes…) during these ten days of operation.

Wider deployment of this successful operation

In September and October, URW will continue this innovative and solidarity project on a larger scale by offering Reserve Shops in 9 shopping centres in France (Westfield Forum des Halles, Westfield Euralille, Westfield Carré Sénart, Westfield Rosny 2, Westfield Vélizy 2, La Part Dieu, Westfield Les 4 Temps, Alma and Westfield Parly 2).

The goal of this initiative is threefold. On the one hand, visitors are encouraged to engage in a more responsible and circular approach to consumption by offering a second life to their clothes thanks to donations, and by purchasing second-hand clothes directly on site. In this way, the Reverse Shop enables the French Red Cross to both collect clothing and finance local social actions.

In addition, this initiative aims to raise visitors’ awareness on the social actions undertaken by the French Red Cross, in particular thanks to the presence of volunteers from the French Red Cross and Unibail-Rodamco-Westfield who will manage the pop-ups and will be able to inform the visitors about the association’s projects, etc. Also, the French Red Cross will give to each buyer a label that explains the equivalence between donations and actions to make it more transparent to visitors and to symbolize a connection throughout the donation chain.

Our aim at the French Red Cross is to show that giving, buying from the association, is an act of commitment. Clothes have a financial value that allows us to continue our actions, but there is more than that. Its value is also emotional and social since each garment has its own history, it has lived a life and will live a new one with the future buyer. We wish to link the donor, the volunteer, the buyer and the public accompanied by the garment. The “Reverse Boutique” embodies a place of stories, of social life, of exchanges, and above all of commitment!
Jacques GrimontNational Administrator The French Red Cross

Through this partnership with the French Red Cross, Unibail-Rodamco-Westfield reinforces its commitment to work hand in hand with its local partners and communities and to reduce the general carbon footprint by encouraging a more circular consumption, which are central ambitions of the Better Places 2030 strategy.

We are proud to see this initiative and this partnership with the French Red Cross grow. The Reverse Shop is an innovative concept that multiplies the impact. It allows us to support the social actions of a major local player across France, to offer concrete solutions to increase the sustainability of products, while raising our visitors’ awareness on the importance of a more reasoned consumption. These are all issues that we are committed to tackling on a daily basis in order to transform our assets into responsible content platforms.
Sabine PompeySocial Innovation manager at URW
Tags: Better Places 2030, Future of Retail, Social Places
Previous post Vote for the duo « URW x Troov » at the Village Awards by CA contest! Next post #STARTUPS: URW Lab, jury of the 2020 PropTech Startup and Scaleup Europe Awards!

About

URW Lab is Unibail-Rodamco-Westfield’s innovation platform.

Launched in 2012, URW Lab organizes and accelerates innovation within the Group and ensures that promising ideas receive the dedicated resources they deserve.

Featured on urwlab.com

  • #ENTERTAINMENT: creating innovative ways of entertaining visitors in shopping destinations! April 19, 2021
  • POP-UP STORES: how shopping centres support retailers and promote sustainability April 1, 2021
  • Urban farming: Westfield London and its biodiverse Nature Reserve in partnership with Timberland and Urban Planters March 11, 2021
  • The 2021 Innovation Awards: rewarding URW teams for their resilience in response to Covid-19 crisis March 4, 2021

Search

7 Place du Chancelier Adenauer, 75016 Paris

contact.urwlab@urw.com

contact.urwlink@urw.com

Privacy policyLegal
© 2018 All rights reserved.

URW LAB uses cookies on its website for statistical purposes as well as third-party cookies generated by social network sharing buttons.
By continuing to browse this site, you agree to the use of cookies.
For further information about cookies please read further on section “how to manage the use of cookies” by clicking here

More