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Fresh !

A traditional market atmosphere

Imagine if you could find in one specifically designed location the best of raw products and cooked meals from exceptional and local producers usually only found in high streets or traditional market. Butchers, bakers, cheese merchants, fish mongers, chocolate makers, green grocers, and many others are gathered in an authentic and iconic area to provide a healthy, seasonal and unique food offer, should you want to eat on site or take away.

The merchants of Fresh! deliver a real show, revealing the entire process involved in making their product, from the storage of raw products to the preparation.. Fresh! will also host “The Kitchen” a specially dedicated area for events, whether cooking lessons, food shows, live music, tastings activities for children… and a central place for gatherings, creating a lively and vibrant atmosphere for customers to discover new products and experiences at the hearth of Unibail-Rodamco Shopping Centres.

Fresh! was launched in September 2014 at Les Glòries, a prime shopping centre in Barcelona that attracts 12 million visitors a year. The food hall gathers 21 renowned local food retailers and spans over 3,200 m², including “La Cuina” which hosts over 10 tailor-made events a week.

  • Client: ThemeForest
  • Date: December 21, 2014
  • Project URL: www.yoursite.com
Dining Experience
Dining Experience
The Designer Gallery
The Designer Gallery

About

URW Lab is Unibail-Rodamco-Westfield’s innovation platform.

Launched in 2012, URW Lab organizes and accelerates innovation within the Group and ensures that promising ideas receive the dedicated resources they deserve.

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