Imagine if you could use digital technology to transform bare shopping center surfaces into a powerful multimedia tool. UR Lab has teamed up with leading LED manufacturer Barco LiveDots to make this innovative idea a reality with the Digital Dream concept.
Large LED displays, each measuring 250 m2, are stitched together to form giant vertical displays and horizontal panoramas in highly visible locations in the heart of a shopping center. The result is a totally immersive visual experience that can be used to set the mood, celebrate an occasion, share a promotion or build a brand. The Digital Dream concept was first launched at Les Quatre Temps shopping center in Paris in September 2013 and will be deployed in other Group centers across Europe beginning in 2014.