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URW Lab is Unibail-Rodamco-Westfield’s innovation platform.

Launched in 2012, URW Lab organizes and accelerates innovation within the Group and ensures that promising ideas receive the dedicated resources they deserve.

Featured on urwlab.com

Retail trends: a new decade of experience retail dawns across Europe March 11, 2020
Verishop: bringing incubated digital brands to shopping destinations in the US March 3, 2020
#BetterPlaces: digital donation terminals for charities, installing « walls for good » in European shopping centres February 27, 2020
Too Good To Go: further deployment of the app in 7 new European countries February 14, 2020

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