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URW Lab is Unibail-Rodamco-Westfield’s innovation platform.

Launched in 2012, URW Lab organizes and accelerates innovation within the Group and ensures that promising ideas receive the dedicated resources they deserve.

Featured on urwlab.com

Carrousel du Louvre: Pyramid., the first concept store dedicated to young French brands is open! October 31, 2019
#Entertainment: bringing the best of VR experiences to the visitors of our destinations! October 17, 2019
#BETTER PLACES: testing Hoffmann Green’s low-carbon cement at Ateliers Gaîté October 7, 2019
Grand Prix Commerce Unibail-Rodamco-Westfield: the winners of the 2019 edition September 27, 2019

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