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URW Lab is Unibail-Rodamco-Westfield’s innovation incubator.

Launched in 2012, URW Lab organizes and accelerates innovation within the Group and ensures that promising ideas receive the dedicated resources they deserve.

Featured on urlab.eu

Urban farming: six months after opening at So Ouest December 14, 2018
SKOLA: innovative sales training program tested in 2 centres November 21, 2018
URW Link: Visibilishop, two years later November 9, 2018
URW Link: full deployment of Too Good To Go in France October 26, 2018

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