Accelerated at UR Link – Unibail-Rodamco’s structure developed in partnership with NUMA – the startup Dress in the City is scaling its service in some of the group’s shopping centres.
Thanks to this new partnership, the startup will have a major physical touchpoint – although the exact number of shopping centres they will have access to has yet to be defined. “This exclusive partnership offers Dress in the City an access to our customers and to our expertise”, Matthieu Nicoletti, Director of UR Link, explains. “On our side, the idea is to bring an innovative service to our customers.” As a matter of fact, the users who manage to sell their products via Dress in the City often spend their money in the shopping centre, resulting in new sources of revenue for the retailers of Unibail malls. Eventually, the real estate group might invest in Dress in the City.