Author: URW Lab

La Part-Dieu Rooftop: the ultimate new experience venue URW Group July 29, 2021 This article was originally published on Unibail-Rodamco-Westfield’s website, we are republishing it as an illustration of the transformation of our destinations in line with the innovation strategy....

Too Good To Go and Unibail-Rodamco-Westfield are joining forces for the app’s roll-out in the U.S. URW Lab July 8, 2021 This year, Too Good To Go, the app fighting food waste by selling unsold meals at a discount, is...

#ENTERTAINMENT: creating innovative ways of entertaining visitors in shopping destinations! URW Lab Team April, 19 2021 Unibail-Rodamco-Westfield shopping centres are constantly transforming to create unique customer experiences for visitors. Throughout all of the Group’s regions, many initiatives are led to...

POP-UP STORES: how shopping centres support retailers and promote sustainability URW Lab Team April 1st, 2021 For some time now, Unibail-Rodamco-Westfield has been studying new ways of bringing additional value to young independent brands in order to give them the...

Urban farming: Westfield London and its biodiverse Nature Reserve in partnership with Timberland and Urban Planters URW Lab Team March 11, 2021 The Westfield London Nature Reserve won the “Employee Favourite” prize of the 2021 Innovation Awards organised internally. We...

The 2021 Innovation Awards: rewarding URW teams for their resilience in response to Covid-19 crisis URW Lab March, 4 2021 Building on the successful launch of the Innovation Awards last year, the 2021 edition of the group-wide award contest was...