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Year: 2019

Home 2019

Digitally native brands find a home for the holidays with Unibail-Rodamco-Westfield!

December 20, 2019URW LabHome Featured
Digitally native brands find a home for the holidays with Unibail-Rodamco-Westfield! Group news Dec, 20 2019 In an overconnected world, we aim to offer our visitors renewed, tangible retail experiences, in real places. We see ourselves as selectors and trendsetters,...
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#START-UP : rolling out Troov in 16 French shopping centres by the end of the year!

December 11, 2019URW LabHome Featured#openinnovation, Better Places 2030, Shopping Experience
#START-UP : rolling out Troov in 16 French shopping centres by the end of the year! URW Lab team Dec, 11 2019 Troov, the start-up that helps visitors find their lost belongings, is being deployed throughout 16 of the French shopping...
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URW x blisce/: exploring the future of retail together

December 5, 2019URW LabHome Featured#openinnovation, blisce, CSR, Future of Retail, Future of Shopping
URW x blisce/: exploring the future of retail together URW Lab team Dec, 5 2019 Unibail-Rodamco-Westfield has been working for almost a year with blisce/ to review and invest in the most promising direct-to-consumer startups in media and retail, that...
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#URW Link: how we collaborate with Venture Capital funds

November 22, 2019URW LabHome Featured#openinnovation, Innovation, investment, URWLink, vcfunds
#URW Link: how we collaborate with Venture Capital funds URW Lab Team Nov, 22 2019 Unibail-Rodamco-Westfield, like other groups, is very involved in the development and support of start-ups, thanks to an ecosystem of Venture Capital (VC). How is this...
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Social innovation: Purple Tuesday in favour of disability inclusion

November 15, 2019URW LabHome Featuredsocial innovation, Social Places
Social innovation: Purple Tuesday in favour of disability inclusion URW Lab Team Nov, 15 2019 This week, on November 12, Unibail-Rodamco-Westfield took part in the Purple Tuesday initiative to reaffirm its commitment to promote accessibility and support the inclusion of...
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Carrousel du Louvre: Pyramid., the first concept store dedicated to young French brands is open!

October 31, 2019URW LabHome Featured#openinnovation, Future of Retail, Future of Shopping, Innovation, Shopping Experience
Carrousel du Louvre: Pyramid., the first concept store dedicated to young French brands is open! URW Lab Oct, 31 2019 On October 15th, The Carrousel du Louvre opened a brand new pop-up store, Pyramid., that showcases French DNVBs1. Pyramid., realised by...
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#Entertainment: bringing the best of VR experiences to the visitors of our destinations!

October 17, 2019URW LabHome Featured#openinnovation, entertainment, Future of Retail, Future of Shopping, Innovation, Shopping Experience, Social Places
#Entertainment: bringing the best of VR experiences to the visitors of our destinations! URW Lab Oct, 17 2019 Unibail-Rodamco-Westfield is accelerating on the topic of entertainment: on July 25, the Group and The VOID announced a partnership to bring over...
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#BETTER PLACES: testing Hoffmann Green’s low-carbon cement at Ateliers Gaîté

October 7, 2019URW LabUncategorized#circulareconomy, Better Places 2030, CSR, Innovation, Open Innovation
#BETTER PLACES: testing Hoffmann Green's low-carbon cement at Ateliers Gaîté URW Lab Team Oct, 7 2019 This year, Unibail-Rodamco-Westfield is testing a new environmentally-friendly cement for the Ateliers Gaîté, created by the French company Hoffmann Green. This cement’s production will...
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Grand Prix Commerce Unibail-Rodamco-Westfield: the winners of the 2019 edition

September 27, 2019URW LabUncategorized#openinnovation, Future of Retail, Future of Shopping, Grand Prix Commerce, Innovation
Grand Prix Commerce Unibail-Rodamco-Westfield: the winners of the 2019 edition URW Lab Sept, 27 2019 This year, four bold innovative retail concepts, SmÄak Natural Food, CAVAL, la Fédération Française de l’Apéritif and Waekura, were rewarded during the annual Grand Finale ceremony of the...
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#START-UP: The Keepers offers more comfort to visitors

July 30, 2019URW LabHome FeaturedBetter Places 2030, Future of Retail, Future of Shopping, Innovation, Shopping Experience
#START-UP: The Keepers offers more comfort to visitors URW Lab Team July 30, 2019 Thanks to the start-up The Keepers, visitors can leave their motorcycle helmets or mobile phones in safe lockers in 11 of the Group’s shopping centres to...
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Recent Posts

  • Proof of concept: Westfield Les Quatre Temps & Westfield La Part-Dieu partner with WhatRocks™ to test “Drive to store for Good”
  • Delivery: innovative initiatives launched in URW shopping centres
  • Trends: the boom of the second-hand apparel market
  • La Part-Dieu Rooftop: the ultimate new experience venue
  • Too Good To Go and Unibail-Rodamco-Westfield are joining forces for the app’s roll-out in the U.S.

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About

URW Lab is Unibail-Rodamco-Westfield’s innovation platform.

Launched in 2012, URW Lab organizes and accelerates innovation within the Group and ensures that promising ideas receive the dedicated resources they deserve.

Featured on urwlab.com

  • Proof of concept: Westfield Les Quatre Temps & Westfield La Part-Dieu partner with WhatRocks™ to test “Drive to store for Good” November 4, 2021
  • Delivery: innovative initiatives launched in URW shopping centres September 9, 2021
  • Trends: the boom of the second-hand apparel market September 2, 2021
  • La Part-Dieu Rooftop: the ultimate new experience venue July 29, 2021

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