Welcome to Unibail-Rodamco-Westfield’s innovation centre
where we create better places together and invent tomorrow’s retail
Our innovation strategy
We focus on 3 pillars and 6 innovation priorities
Strengthen desire
- Design appealing mixed-use destinations
- Be the preferred partner for the winning brands of tomorrow
- Ensure seamless customer experiences
Strengthen impact
- Leverage data and digital infrastructure to better interact with customers
- Generate more value from every sqm to meet omnichannel standards
Strengthen agility
- Better manage buildings and reduce our carbon footprint through IoT and Cloud technologies
What are URW LAB and URW LINK?
URW LAB is Unibail-Rodamco-Westfield’s Lab for Innovation.
URW Link is the gateway to work fast with Unibail-Rodamco-Westfield on innovation projects.
URW Lab is Unibail-Rodamco-Westfield’s innovation platform. Launched in 2012, URW Lab monitors trends, identifies innovations, tests new concepts, and develops implementation plans to ensure the most promising ideas are successfully adopted and rolled out in Unibail-Rodamco-Westfield shopping destinations.
URW Link is Unibail-Rodamco-Westfield’s open innovation platform. URW Link sources external solutions and builds innovative partnerships for the Group with start-ups, corporates, retailers, NGOs, and many others. The purpose is to test them in our shopping centres and, if found relevant, deploy them in the Group’s assets.
URW Lab’s ambition is to foster the creation of hybrid, sustainable, highly desirable places: Better Places. This vision is embedded in our innovation and “Better Places 2030” CSR strategy. We aim at better understanding macro-trends shaping our environment. We test, experiment and scale new products, services and solutions in open innovation. We believe transformation is key for success in today’s world. We are empowered, sincerely engaged, and we play collective and build strong relationships with our partners. Innovation is part of Unibail-Rodamco-Westfield’s DNA and will be instrumental to achieve our ambitions.Jean Collet
Grand Prix Commerce Unibail-Rodamco-Westfield
Launched by Unibail-Rodamco-Westfield in 2007, this competition aims to showcase the creativity and innovative acumen of tomorrow’s retail talents by providing them with the financial and operational support they need to start up their business.
The three 2021 winners
Team
JEAN COLLET
URW Link Director
ADHEMAR DU REPAIRE
Analyst
JULIE LEBARBEY
Innovation & Marketing Executive Assistant