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Welcome to Unibail-Rodamco-Westfield’s innovation centre

where we create better places together and invent tomorrow’s retail

News

November 4, 2021

Proof of concept: Westfield Les Quatre Temps & Westfield La Part-Dieu partner with WhatRocks™ to test “Drive to store for Good”

Read more

September 9, 2021

Delivery: innovative initiatives launched in URW shopping centres

Read more

September 2, 2021

Trends: the boom of the second-hand apparel market

Read more

July 29, 2021

La Part-Dieu Rooftop: the ultimate new experience venue

Read more
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Receive each month the latest news on innovation by URW Lab and URW Link.
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Our innovation strategy

We focus on 3 pillars and 6 innovation priorities

Strengthen desire

  • Design appealing mixed-use destinations
  • Be the preferred partner for the winning brands of tomorrow
  • Ensure seamless customer experiences

Strengthen impact

  • Leverage data and digital infrastructure to better interact with customers
  • Generate more value from every sqm to meet omnichannel standards

Strengthen agility

  • Better manage buildings and reduce our carbon footprint through IoT and Cloud technologies
Learn more about our strategy

What are URW LAB and URW LINK?

URW LAB is Unibail-Rodamco-Westfield’s Lab for Innovation.

URW Link is the gateway to work fast with Unibail-Rodamco-Westfield on innovation projects.

URW Lab is Unibail-Rodamco-Westfield’s innovation platform. Launched in 2012, URW Lab monitors trends, identifies innovations, tests new concepts, and develops implementation plans to ensure the most promising ideas are successfully adopted and rolled out in Unibail-Rodamco-Westfield shopping destinations.
Learn more about URW Lab
URW Link is Unibail-Rodamco-Westfield’s open innovation platform. URW Link sources external solutions and builds innovative partnerships for the Group with start-ups, corporates, retailers, NGOs, and many others. The purpose is to test them in our shopping centres and, if found relevant, deploy them in the Group’s assets.
Learn more about URW Link
URW Lab’s ambition is to foster the creation of hybrid, sustainable, highly desirable places: Better Places. This vision is embedded in our innovation and “Better Places 2030” CSR strategy. We aim at better understanding macro-trends shaping our environment. We test, experiment and scale new products, services and solutions in open innovation. We believe transformation is key for success in today’s world. We are empowered, sincerely engaged, and we play collective and build strong relationships with our partners. Innovation is part of Unibail-Rodamco-Westfield’s DNA and will be instrumental to achieve our ambitions.
Jean ColletURW Link Director

Grand Prix Commerce Unibail-Rodamco-Westfield

Launched by Unibail-Rodamco-Westfield in 2007, this competition aims to showcase the creativity and innovative acumen of tomorrow’s retail talents by providing them with the financial and operational support they need to start up their business.

The three 2021 winners

Learn more about the Grand Prix

Team

JEAN COLLET

JEAN COLLET

URW Link Director
ADHEMAR DU REPAIRE

ADHEMAR DU REPAIRE

Analyst
JULIE LEBARBEY

JULIE LEBARBEY

Innovation & Marketing Executive Assistant

About

URW Lab is Unibail-Rodamco-Westfield’s innovation platform.

Launched in 2012, URW Lab organizes and accelerates innovation within the Group and ensures that promising ideas receive the dedicated resources they deserve.

Featured on urwlab.com

  • Proof of concept: Westfield Les Quatre Temps & Westfield La Part-Dieu partner with WhatRocks™ to test “Drive to store for Good” November 4, 2021
  • Delivery: innovative initiatives launched in URW shopping centres September 9, 2021
  • Trends: the boom of the second-hand apparel market September 2, 2021
  • La Part-Dieu Rooftop: the ultimate new experience venue July 29, 2021

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