Welcome to Unibail-Rodamco-Westfield’s innovation centre
where we create better places together and invent tomorrow’s retail
URW Lab’s ambition is to foster the creation of hybrid, sustainable, highly desirable places: Better Places. This vision is embedded in our innovation and “Better Places 2030” CSR strategy. We aim at better understanding macro-trends shaping our environment. We test, experiment and scale new products, services and solutions in open innovation. We believe transformation is key for success in today’s world. We are empowered, sincerely engaged, and we play collective and build strong relationships with our partners. Innovation is part of Unibail-Rodamco-Westfield’s DNA and will be instrumental to achieve our ambitions.Jean ColletURW Link Director
Launched by Unibail-Rodamco-Westfield in 2007, this competition aims to showcase the creativity and innovative acumen of tomorrow’s retail talents by providing them with the financial and operational support they need to start up their business.