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Welcome to Unibail-Rodamco-Westfield’s innovation centre

where we create better places together and invent tomorrow’s retail

News

March 4, 2021

The 2021 Innovation Awards: rewarding URW teams for their resilience in response to Covid-19 crisis

Read more

February 5, 2021

URW x HEC Paris Hackathon: another successful edition completed!

Read more

December 17, 2020

The International Day of People with Disabilities: innovative solutions for a central challenge

Read more

November 27, 2020

#INNOVATION: drive at Westfield in France

Read more
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Our innovation strategy

We focus on 3 pillars and 6 innovation priorities

Strengthen desire

  • Design appealing mixed-use destinations
  • Be the preferred partner for the winning brands of tomorrow
  • Ensure seamless customer experiences

Strengthen impact

  • Leverage data and digital infrastructure to better interact with customers
  • Generate more value from every sqm to meet omnichannel standards

Strengthen agility

  • Better manage buildings and reduce our carbon footprint through IoT and Cloud technologies
Learn more about our strategy

What is URW LAB?

URW LAB is Unibail-Rodamco-Westfield’s Lab for Innovation.

URW Lab is Unibail-Rodamco-Westfield’s innovation platform. Launched in 2012, URW Lab organises and accelerates innovation within the Group and ensures that promising ideas receive the dedicated resources they deserve.

URW Lab works closely with internal and external stakeholders—including other Group research departments, large shopping centres and retailers—to monitor trends, identify innovations, test new concepts, and develop implementation plans to ensure the strongest ideas are successfully adopted in Unibail-Rodamco-Westfield shopping centers across Europe.

At Unibail-Rodamco-Westfield, our mission is not only to create value for our visitors and shareholders today, but also to invent the places and experiences for shopping and working of tomorrow. In a complex world, where every company’s business model is evolving fast or is even disrupted, where many aspects of our lives are changing at an incredibly fast pace, the URW teams have to understand what is going on around them, envision long-term trends and develop innovative products and services.
This is why innovation must be at the heart of our day-to-day work life. Why we encourage our teams to be more collaborative and creative, in order to imagine solutions together. Why we are empowered to dare until we get it right and have an impact.
Christophe CuvillierCEO Unibail-Rodamco-Westfield
URW Lab’s ambition is to foster the creation of hybrid, sustainable, highly desirable places: Better Places. This vision is embedded in our innovation and “Better Places 2030” CSR strategy. We aim at better understanding macro trends shaping our environment. We share, communicate and advocate. We strive for open mind, critical thinking and innovation culture throughout the teams. We test, experiment and scale new products, services and solutions in open innovation. We are impact driven: we believe transformation is key for success in today’s world. We dare by being risk takers. We are empowered, sincerely engaged, and we play collective. Innovation is part of Unibail-Rodamco-Westfield’s DNA and will be instrumental to achieve our ambitions.
Julie VilletURW Lab and CSR Director

What is URW LINK?

URW Link is the gateway to work fast with Unibail-Rodamco-Westfield on innovation projects.

URW Link is Unibail-Rodamco-Westfield’s open innovation platform. URW Link identifies and builds innovative partnerships for the Group with start-ups, corporate, retailers, NGOs, and many others.

Our purpose is to source externally the most relevant solutions, test them concretely in our shopping centres and, if found relevant, deploy them throughout Unibail-Rodamco-Westfield’s portfolio.

Learn more about URW Link

Grand Prix Commerce Unibail-Rodamco-Westfield

Launched by Unibail-Rodamco-Westfield in 2007, this competition aims to showcase the creativity and innovative acumen of tomorrow’s retail talents by providing them with the financial and operational support they need to start up their business.

The four 2019 winners

Learn more about the Grand Prix

Team

JULIE VILLET

JULIE VILLET

URW Lab and CSR Director
JEAN COLLET

JEAN COLLET

URW Link Director
ARTHUR ESCHMANN

ARTHUR ESCHMANN

URW Lab Strategy Manager
ADHEMAR DU REPAIRE

ADHEMAR DU REPAIRE

Analyst

JULIE LEBARBEY

JULIE LEBARBEY

Mixer Executive Assistant
MELANIE DALMAS

MELANIE DALMAS

Communication officer

The Mixer

Our innovation center

Discover our 900m² located in Unibail-Rodamco-Westfield’s headquarters in Paris, where startups and Unibail-Rodamco-Westfield’s employees work together to invent tomorrow’s retail.

See more of the Mixer

About

URW Lab is Unibail-Rodamco-Westfield’s innovation platform.

Launched in 2012, URW Lab organizes and accelerates innovation within the Group and ensures that promising ideas receive the dedicated resources they deserve.

Featured on urwlab.com

  • The 2021 Innovation Awards: rewarding URW teams for their resilience in response to Covid-19 crisis March 4, 2021
  • URW x HEC Paris Hackathon: another successful edition completed! February 5, 2021
  • The International Day of People with Disabilities: innovative solutions for a central challenge December 17, 2020
  • #INNOVATION: drive at Westfield in France November 27, 2020

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