Welcome to Unibail-Rodamco-Westfield’s innovation centre
where we create better places together and invent tomorrow’s retail
URW Lab’s ambition is to foster the creation of hybrid, sustainable, highly desirable places: Better Places. This vision is embedded in our innovation and “Better Places 2030” CSR strategy. We aim at better understanding macro-trends shaping our environment. We share, communicate and advocate. We strive for open mind, critical thinking and innovation culture throughout the teams. We test, experiment and scale new products, services and solutions in open innovation. We are impact driven: we believe transformation is key for success in today’s world. We dare by being risk takers. We are empowered, sincerely engaged, and we play collective. Innovation is part of Unibail-Rodamco-Westfield’s DNA and will be instrumental to achieve our ambitions.Julie VilletDirector of Marketing Strategy and Innovation
With URW Link, we have been building strong relationships with our partners for the past six years.
This is how we conceive our collaborations: long-term relationships that enable us to support, help scalable start-ups and initiatives develop and grow faster so as to provide our retailers and customers with innovative and sustainable solutions.Jean ColletURW Link Director
Launched by Unibail-Rodamco-Westfield in 2007, this competition aims to showcase the creativity and innovative acumen of tomorrow’s retail talents by providing them with the financial and operational support they need to start up their business.
Discover our 900m² located in Unibail-Rodamco-Westfield’s headquarters in Paris, where startups and Unibail-Rodamco-Westfield’s employees work together to invent tomorrow’s retail.