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The Mixer

Innovation Center

The Mixer is where innovation happens.

Discover our 900m² located in Unibail-Rodamco-Westfield’s headquarters in Paris, where startups and Unibail-Rodamco-Westfield’s employees work together to invent tomorrow’s retail. Every week, thematic events are organized on retail, digitalization, architecture and collaboration with startups.

The Mixer is also open to external events and can host around a hundred people. If you are looking for an innovative and modular space for a seminar or a conference, feel free to contact us.

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About

URW Lab is Unibail-Rodamco-Westfield’s innovation platform.

Launched in 2012, URW Lab organizes and accelerates innovation within the Group and ensures that promising ideas receive the dedicated resources they deserve.

Featured on urwlab.com

  • #START-UP : rolling out Troov in 16 French shopping centres by the end of the year! December 11, 2019
  • URW x blisce/: exploring the future of retail together December 5, 2019
  • #URW Link: how we collaborate with Venture Capital funds November 22, 2019
  • Social innovation: Purple Tuesday in favour of disability inclusion November 15, 2019

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